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Timberland Opening Party in Philadelphia

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From left: Elizabeth Wellington of the Philadelphia Inquirer, with Cherri Greg, Kirk Wardy and Melony Roy, all from CBS.

The fashionable set was on hand Wednesday night to celebrate the opening of Timberland, 1709 Walnut Street. Before I stepped into the showroom, I thought: “How is Timberland going to survive by only selling those yellow boots?” But I was pleasantly surprised to find Timberland now has a complete lifestyle line: The popular yellow boots were still available, but now they had dress boots, shoes, clothing and outer wear for men and women. The store itself — formerly Alfa American Tavern — is appealing, too, with its exposed brick, wood beams and skylight. It’s not your parents Timberland anymore

I especially loved that customers can custom-make your own shoes, with the color of leather you want to use, the stitching, shoelaces and you can have them monogrammed. I can see that will be a big hit, especially for the holidays. Timberland is perfect for Walnut Street, as it goes under its latest transformation with high-end chain stores moving into the tony Rittenhouse Square area. (The next stores to open are Vans, which opens by Friday across the street, and nearby Michael Kors by the end of the year.)

For best results, view gallery in full-screen mode.

From left: Lee Schnelle, Shaky, Ralph Stollenwork and Eric Kenney, from Awesome Dudes Printing. They created T-Shirts for the guests with Timberland on them in custom colors. From left: DJ ARun and Skinny the electric violinist entertained the crowd. From left: Rashie Constantine, Big Rube Harley and Keith Carter. From left: Josh Middleton of Philly Mag, and Brandon Baker. Justin Pizzi of Aqua  and Marisa Magnatta of WMMR. Kristy Sevag and Drew Coblitz, who loved the Frog Commissary crab cakes served at the party. Cassandra Wright and Jackiem Wright. Dom Streater and Courtney Bolden. Alex Cohen and Bryce Cameron. Robert Mendelson, who celebrated his birthday at the Timberland party, and Bobbi Booker. From left: Sabrina Tamburino Thorne, Erin Elmore and Rachel Moore. From left: Fashionisto’s Gary Joanis, Justin Jeffries and Sabir Peele, wearing a Timberland coat. Jay McCarroll makes his way through the crowd. From left: Punchline and Allen Bower. From left: Elizabeth Wellington of the Philadelphia Inquirer, with Cherri Greg, Kirk Wardy and Melony Roy, all from CBS.

HughE Dillon covers parties, events and more for Philadelphia magazine’s The Scene. You can follow him on Twitter at @iPhillyChitChat and visit his daily online social diary PhillyChitChat.com.

The post Timberland Opening Party in Philadelphia appeared first on Philadelphia Magazine.


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