The fashionable set was on hand Wednesday night to celebrate the opening of Timberland, 1709 Walnut Street. Before I stepped into the showroom, I thought: “How is Timberland going to survive by only selling those yellow boots?” But I was pleasantly surprised to find Timberland now has a complete lifestyle line: The popular yellow boots were still available, but now they had dress boots, shoes, clothing and outer wear for men and women. The store itself — formerly Alfa American Tavern — is appealing, too, with its exposed brick, wood beams and skylight. It’s not your parents Timberland anymore
I especially loved that customers can custom-make your own shoes, with the color of leather you want to use, the stitching, shoelaces and you can have them monogrammed. I can see that will be a big hit, especially for the holidays. Timberland is perfect for Walnut Street, as it goes under its latest transformation with high-end chain stores moving into the tony Rittenhouse Square area. (The next stores to open are Vans, which opens by Friday across the street, and nearby Michael Kors by the end of the year.)
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HughE Dillon covers parties, events and more for Philadelphia magazine’s The Scene. You can follow him on Twitter at @iPhillyChitChat and visit his daily online social diary PhillyChitChat.com.
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